Dr Cherrie Daley is a Chartered Psychologist and Associate Fellow of the British Psychological Society (AFBPsS), with almost two decades of experience in high performance sport. Having worked across a wide variety of elite sports settings in both practitioner and leadership roles, Cherrie has a strong appreciation for the challenges involved.

Cherrie was a technical lead for the English Institute of Sport (EIS) supporting Olympic and Paralympic athletes, coaches, and practitioners during both the London 2012 and Rio 2016 Olympic/Paralympic cycles. From 2014 until 2022 Cherrie held several positions for City Football Group (CFG) serving latterly as a Director, overseeing central Performance Support Services (including Coaching, Human Performance, Sports Medicine and Applied Research) for ten clubs across the world.

Cherrie has made contributions to the fields of Leadership, Sport Psychology, Youth Development and athlete well-being, and is currently engaged in consultancy projects and advisory roles across both sport and corporate contexts, specialising in strategic, organisation and leadership development. Cherrie was appointed the Welfare & Safety and Anti-Doping Lead for the Board in January 2023.

In 2024 Cherrie successfully established the RFL's first Performance and Coaching sub-committee, recruiting a wide range of expertise from elite sport to support and develop these dimensions within the organisation, Cherrie acts as Chair and will work closely with the new Talent and Performance Director.